Meet Our Staff

Our staff here at Rock River Block is here for your convenience. Feel free to contact us with questions or for a test drive.

Meet Our Management Staff

General Manager Pat Rosenberg
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General Manager
Pat Rosenberg
Service Manager Mark Armato
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815-229-0510
Mark Amato
Service Manager
Mark Armato
Used Car Manager Bob Stewart
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We buy cars! If you have a vehicle to sell, please reach out to Bob at 815-229-0510.
Used Car Manager
Bob Stewart

Meet Our Internet Staff

Internet Coordinator James Goldhagen
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815-229-0510
James Goldhagen
Internet Coordinator
James Goldhagen
Internet Coordinator Julie Hovland
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815-229-0510
Julie Hovland
Internet Coordinator
Julie Hovland

Meet Our Ford Sales Staff

Ford Sales Manager Todd Berg
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Todd Berg
Ford Sales Manager
Todd Berg
Sales Team Harvey   Keller
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815-229-0510
Harvey Keller
Sales Team
Harvey Keller
In Loving Memory Bernie   Krowczyk
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Voted Best Auto Salesperson in the Rock River Valley THREE times - 2016, 2017 and 2018!
In Loving Memory
Bernie Krowczyk
Ford New & Used Car Sales Paul  Lepien
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815-229-0510
Paul Lepien
Ford New & Used Car Sales
Paul Lepien
Ford New & Used Car Sales Joseph  De Riggi
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815-229-0510
Joseph De Riggi
Ford New & Used Car Sales
Joseph De Riggi
Sales Manager / Fleet Sales Mitch Edler
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Mitch
Sales Manager / Fleet Sales
Mitch Edler
Ford New and Used Car Sales Griffin Entrikin
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815-229-0510
Griffin Entrikin
Ford New and Used Car Sales
Griffin Entrikin
Ford New and Used Car Sales Jamel Thurmond
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815-229-0510
Jamel Thurmond
Ford New and Used Car Sales
Jamel Thurmond
Ford Sales - Habla Espanol Jose Munoz
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815-229-0510
Jose Munoz
Ford Sales - Habla Espanol
Jose Munoz
Ford New and Used Car Sales Nick Swanson
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815-229-0510
Ford New and Used Car Sales
Nick Swanson

Meet Our Mitsubishi Sales Staff

Sales Team Harvey   Keller
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815-229-0510
Harvey Keller
Sales Team
Harvey Keller
Sales Team Dan Ludewig
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815-229-0510
Dan Ludewig
Sales Team
Dan Ludewig
Sales Manager Bill Palmeri
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815-229-0510

Bill Palmeri
Sales Manager
Bill Palmeri
Sales Team Dwight Pearson
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815-229-0510

Dwight Pearson
Sales Team
Dwight Pearson

Meet Our Finance Staff

Business Manager Myschelle Fox
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815-229-0510
Myschelle Kober
Business Manager
Myschelle Fox
Finance Director Gregg Decman
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Gregg Decman
Finance Director
Gregg Decman

Meet Our Body Shop Staff

Anderson Body Shop Manager John Toldo
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The Anderson Body Shop & Collision Center serves all of our Anderson dealerships and is located at the Rock River Block on the corner of E. State and Alpine. To schedule an appointment please call 815-315-4381 or click on the Body Shop tab on this website.
Anderson Body Shop Manager
John Toldo
Office Administrator Jen Turman
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Office Administrator
Jen Turman
Estimator Bailey Smoot
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Estimator
Bailey Smoot
Estimator Garry Bailey
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Estimator
Garry Bailey

Meet Our Ford & Mitsubishi Service Staff

Service Manager Mark Armato
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815-229-0510
Mark Amato
Service Manager
Mark Armato

Our Location

Rock River Block
224 North Alpine Road
Rockford, IL 61107

Sales: 866-537-4034
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Ford & Mitsubishi Service Hours

Parts Hours

Body Shop Hours

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Great body work. One part that was shipped was the wrong version so had to wait for the correct part. I would use this body shop again but hope i don’t ever need to.

- Derek Mathews, GOOGLE

They were able to get me in and out in about 30 minutes, the myth about about dealer service and price is so false. There is nothing better than getting my Ford truck serviced at Anderson Ford there service cannot be beat and the cost, about the same as the drive-thru oil place, except Ford has...

- Donald Taylor, GOOGLE

Hello, We have a 2017 Ford F 150 pick up truck that required service on a prior recall. Mark Armato was our service manager. We had an amazing customer experience and would recommend Andersen Rock River Ford for service. We love our truck and it has been an amazing vehicle! Thank you. Jim Horvath

- jim horvath, GOOGLE

Got vehicle in and done in expected time frame. I really appreciate the communication from the service reps. Lori is great!!

- Greg Dunham, GOOGLE

Awesome and Fast Service and support. People are very Humble and polite.

- FNU Somveer, GOOGLE

My wife and I bring both of our vehicles to Anderson Rock River Ford for all service. They do a great job and the service manager Mark has been with the company for many years and have always had a good rapport with him. His staff always make sure everything is done right and exactly as we ask....

- Harlan Heaton, GOOGLE

Thank you to the ARRF Team for always getting my ride right even at the last minute! Always Rocking with Rock River🚙🥰

- April Adams, GOOGLE

Went in just to look at vehicle I’ve been wanting for quite some time not knowing I was walking away with a new ride!!!! All thanks to my car salesman Jamel!!! Definitely went above and beyond to make sure that I was happy with my purchase!!!! Thanks Jamel!!!!

- Kena Bailey, GOOGLE

Ive only dealt with the service department and I believe everyone who has worked on my car has done excellent work. I appreciate how they always make sure there isn't any recalls that need to be addressed. Also before any work is started they give me an estimate and let me know ahead of time if...

- Nancy Rynders, GOOGLE

Anderson Rock River Ford has always said yes to my time schedule and I appreciate this. People are friendly and I feel like my vehicle gets a professional eye.

- Jim Spataro, GOOGLE

Griffin was extremely helpful and supportive throughout my entire car-buying process. He was prompt, transparent, and took the time to explain everything clearly, which made the experience stress-free. He even went above and beyond by helping me on his day off. I truly appreciated his dedication...

- Omar Ramirez, GOOGLE

They did a very good job. I appreciate what they did for me. Thank you !. I recommended 1000 %.

- Jacqueline Pena, GOOGLE

My experience was good

- Gerald Sarauer, GOOGLE

Rock River Ford was amazing in helping me purchase a new vehicle. Pat the GM, and Todd the sales manager set me up with Griffin my sales associate. All staff was very helpful in the process of purchasing a new vehicle. They accommodated all of my requests, answered all of my questions, and made the...

- Damon Roznowski, GOOGLE

Personal, professional and efficient.

- frank vitelli, GOOGLE

(Translated by Google) undefined (Original) Your team does a great job. I bought my Maverick Treamor in Chicago 2 years ago, because you could not find one locally. Rock River Ford has done all my oil Charges and recalls. What I appreciate I can supply my own synthetic oil and filter,and you charge...

- Paul Jacobson, GOOGLE

Came in for four tires, they helped me pick the best one possible out of three options and put them on in less than 3 hours. Great service, Great customer care! Highly recommending Anderson to everyone for their car needs!

- Peter Armato, GOOGLE

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- Thomas Harman, GOOGLE

(Translated by Google) undefined (Original) Good service

- gerald larson, GOOGLE

(Translated by Google) undefined (Original) I just bought a 2026 Explorer. The reason I bought it was for traveling. I just took it to Kentucky and back.i could not have been more satisfied with my selection.the salesman and sales manager treated me with the upmost respect.i plan on doing all my...

- Ron Fell, GOOGLE

(Translated by Google) undefined (Original) Very happy Will be back

- larry waters, GOOGLE

Great experience. Super friendly staff who were efficient, explained everything well and made the process easy.

- Kim Custer, GOOGLE

(Translated by Google) undefined (Original) Jamel helped me with trading in my old car and getting me into a new-to-me Ford Escape. The entire process was smooth and they worked with my financial situation. Will definitely come back if I have any future car needs. Thank you!

- Shannen Eden, GOOGLE

The Customer Service was the best!! They came and picked up my vehicle and dropped it off with no charge! They even washed my car inside and out! Couldn’t ask for any better. Will definitely recommend Rock River Ford!

- Sherilyn Anderson, GOOGLE

The best mechanics around thank you so much

- Jose Lopez, GOOGLE

I came in to have a headlight bulb replaced This week and it took a little longer than expected because they ordered the wrong bulb and I had to wait for them to get the right bulb. I realize those things happen, but it didn’t bother me because Lori kept updating me on what was happening and...

- Douglas Birch, GOOGLE

Unfortunately I was in an accident in October 2025. The first thing I did was contact Anderson Collision! They were very easy to work with me and my insurance! When I received my car back you could not even tell anything had happened!! I definitely would recommend them to anyone looking for a place...

- Sharon Schoenrock (Sherry), GOOGLE

(Translated by Google) undefined (Original) The management explained in complete detail everything that needed to be done and why. They were professional and courteous.

- Carl Armato, GOOGLE

Thank you for getting me in first thing and doing a great job on recall

- Jeff Hepner, GOOGLE

On time, excellent communication and no pressure services.

- D W, GOOGLE

Definitely appreciated the pick up service for the oil change works package. I have no time in my day with FT work & taking care of my dad to take my truck in for one. You guys rock!

- Todd Hunt, GOOGLE

I had some routine maintenance done, and the staff was helpful, courteous, even kind.

- Laura Bennett, GOOGLE

Always very friendly and continually by Fords because there service is so good

- ryan ryan, GOOGLE

They did a great job!

- Elizabeth Marth Tarara, GOOGLE

Great service and great group to work with.

- Pat Dietz, GOOGLE

Great Service!! I have been taking my car here for many years now, and they always stand behind their work!!

- Miss. Minnick, GOOGLE

Great service, and a very friendly staff. If you want the repairs done correctly take your vehicle to Anderson Ford.

- Larry Kerska, GOOGLE

Terrible experience. The initial estimate was 2 weeks to fix my car, which then got changed to 4 weeks, which then got changed to 6, then 7, now 8, and they're just now finishing up. The only time I was provided an update was when they ordered the replacement parts, 3 days after I dropped it off....

- jonah hensen, GOOGLE

My dent was fixed however the customer service was terrible. When I brought my car for an initial assessment, I showed an area that appeared to have paint chipped and was concerned about rust; I was told the technician would look at it the day of my appointment. The day of the appointment I brought...

- Ang, GOOGLE

I had Anderson Rock River Ford look at my 2022 Mitsubishi in August of 2025 because the counsel would turned itself off and on by itself while being driven (only happened a couple times since being purchased in 2021). Now before they looked at it I was able to start my car with my phone and when...

- Monica Garrett, GOOGLE

If I could give 0 stars I would. Worst car dealership I have ever dealt with. Save your time and money and go ANYWHERE else but here.

- Kaitlyn Erboe, GOOGLE
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