Dealership Hours

Our Location

Rock River Block
224 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Contact Information

Quick service

- Mike Reinders, GOOGLE

Great job

- Robert Humphries, GOOGLE

I was welcomed and everybody was very nice. I was able to be shuttled home and the driver Emily was also very nice!

- Alexandra Lara, GOOGLE

Bernie is the most reliable and diligent salesman out there. He worked so hard to get my dream car. Usni, Gregg, and Todd were, as well as Bernie, great service with purchasing my brand new Kia Forte. I love everything about it, I couldn't ask for anything better.


Paul L is absolutely amazing! I bought my truck from him and he was so honest and helpful that I went back to get my daughter a vehicle from him. If you are in the market for a new or used vehicle I definitely recommend him. All of the staff at Rock River Ford are very friendly and make you feel...

- Andrea Hudson, GOOGLE

I can ALWAYS count on Bernie and his team--this is the 14th car we have purchased from Bernie, and 2nd Sweet 16 birthday surprise...first our son, and now for our daughter. She was very sad because her birthday was during the quarantine...and when the DMV finally opened, we promised her that she...


Bernie continues to exceed all expectations. He gave his 100% at every step of the process and made the experience as seamless as possible. If you're in the market for a new vehicle, I cannot recommend Bernie enough -- he is simply the best!

- colprest, DEALERRATER

Another great experience with the Rock River Block Team. Bernie and Mike are very dependable salesmen. They were able to make the car buying experience as normal as any other even with all the virus regulations.

- Faithful4, DEALERRATER

Excellent service from Bernie, Paul and Greg. Bernie helped me with finding a car. Paul helped me when car arrived and Greg was the finance person. They were all so helpful and I will go nowhere else to buy a car when you have these people working with you.

- Kay.forsen, DEALERRATER

Lori in the service center is the best! She made getting my car repaired painless!

- Andrea Scruggs, GOOGLE

Great service...Jeanne is awesome

- Mohamad Marrar, GOOGLE

I needed multiple parts for my Ford, and Greg (in the parts' dept) handled my phone order in less than 10 minutes. He was very knowledgeable about confirming the exact part numbers I needed, and verifying the parts to match my vehicle. The parts were delivered faster than expected, and when I...

- Kelly MC, GOOGLE

Third time was the charm. The vehicle was here just as promised. Great service, and Harvey Kellar was friendly, solicitous, and thorough throughout the purchasing experience. Luke did a great job in finance, and the detailing crew had the car ready and waiting when we arrived.

- Chicago Grandma, DEALERRATER

The sales person who helped me was amazing. I think he's name is Harvey thank you for all your help and time

- Kenneth Rine, GOOGLE

I had occasion recently to bring my 2011 Edge into Rock River Ford for service. I needed the Radiator flushed. I know that the Edge with the 3.5 Duratec Engine calls for a particular Coolant. I asked Darrell about that. He said (Just a minute Dave,Lets talk to parts) He got the answer and explained...


Justin went above and beyond in solving problems and getting repairs done for me. He has the patience of Job and was so very understanding.


Nice folks friendly service desk

- harry georgalis, GOOGLE

Johnny, Maurice, and Doug were great to deal with and really helpful. The people at Rock River Kia were easy to deal with. We were really close to what we were looking to spend on a new vehicle. Thanks.

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