Our Location

Rock River Block
224 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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KIA Sales Hours

Mitsubishi Sales Hours

Sales Hours

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Finance Ad Campaign

Meet Our Finance Staff

Finance Director Gregg Decman
Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
Mike Schoenberg
Business Manager
Mike Schoenberg
Business Manager Luke Nelson
Luke Nelson
Business Manager
Luke Nelson

Contact Information

Great service...Jeanne is awesome

- Mohamad Marrar, GOOGLE

I needed multiple parts for my Ford, and Greg (in the parts' dept) handled my phone order in less than 10 minutes. He was very knowledgeable about confirming the exact part numbers I needed, and verifying the parts to match my vehicle. The parts were delivered faster than expected, and when I...

- The Fix It Channel, GOOGLE

Third time was the charm. The vehicle was here just as promised. Great service, and Harvey Kellar was friendly, solicitous, and thorough throughout the purchasing experience. Luke did a great job in finance, and the detailing crew had the car ready and waiting when we arrived.

- Chicago Grandma, DEALERRATER

The sales person who helped me was amazing. I think he's name is Harvey thank you for all your help and time

- Kenneth Rine, GOOGLE

I had occasion recently to bring my 2011 Edge into Rock River Ford for service. I needed the Radiator flushed. I know that the Edge with the 3.5 Duratec Engine calls for a particular Coolant. I asked Darrell about that. He said (Just a minute Dave,Lets talk to parts) He got the answer and explained...


Justin went above and beyond in solving problems and getting repairs done for me. He has the patience of Job and was so very understanding.


Nice folks friendly service desk

- harry georgalis, GOOGLE

Johnny, Maurice, and Doug were great to deal with and really helpful. The people at Rock River Kia were easy to deal with. We were really close to what we were looking to spend on a new vehicle. Thanks.



- Karen C, GOOGLE

Such great service. Darrell is such a professional!

- sue bailey, GOOGLE

Mitch found us the perfect car for our daughter. Got it cleaned up, had a bit of maintenance that they aided with. RRF/Kia was on point for now our 3rd vehicle Purchased through them! Thank you all!!


I was able to find a car with low mileage and staff was very helpful in locating the vehicle for me, and shipping it close to home.

- Michele Hughes, GOOGLE

Very pleased efficient

- Monique Turner, GOOGLE

I purchased my first car from Rock River Ford a few weeks ago, and had a wonderful car buying experience. Everyone who I interacted with through the entire process was extremely polite and professional. I felt welcomed right away, and never felt pressured or forced to make any decisions during the...


All of the employees that I encountered and worked with had great personalities and were very personable to work with. They were all so helpful and made my buying experience so smooth! Highly recommend!

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