Rock River Block

2018 Kia Optima for Sale near DeKalb

2018 Kia Optima for Sale near DeKalb, IL

2018 Kia Optima Interior

Top Image: 2018 Kia Optima with optional equipment.

Additional Vehicle Information

They say first impressions are everything. If you’re driving a 2018 Kia Optima, your presence will be hard to forget. Visit your local Kia dealership, Rock River Block, and get behind the wheel of this unforgettable sedan today. After experiencing the 2018 Optima, you’ll understand why leaving our lot without one just feels wrong.

The sleek exterior of the 2018 Optima is hard to miss. Add some of your own style and personality to the Optima’s signature Tiger nose grille with three options to choose from including gloss black, dark metallic, or the sport grille in dark metallic. The Kia Optima comes equipped with heated outside mirrors with LED turn signal indicators. It’s your turn to shine. You won’t have to worry about this star burning out. Solar control glass comes standard and helps to keep your ride at just the right temperature. The 2018 Optima SX has some pretty sweet standard exterior features that are worth mentioning, including 18-inch alloy wheels as well as red front and rear brake calipers.

The 2018 Kia Optima was made to stand out and has the performance abilities to match. Standard on the LX, S, and EX models is the 2.4L DOHC engine that produces 185-hp and 178 lb. –ft. of torque. If this isn’t enticing enough for you then the SX model comes with a 2.0L DOHC turbocharged engine that produces 245-hp and 260 lb. –ft of torque, as well as sport-tuned suspension and rack mounted, motor driven power steering. The LX 1.6T model is recognized for its outstanding fuel economy rating of 28/37/31 MPG city/hwy/combined1. The 2018 Optima’s standard active eco system makes sure you are driving at top efficiency levels, every mile of the way while cruising down I-88.

Now let’s focus our attention toward the heart of this spectacular vehicle. On the interior of the 2018 Optima, you will find all of the latest technology at your reach, starting with steering-wheel-mounted controls that allow you to manage audio, hands-free phone calls, and cruise control functions. This Kia vehicle also allows you to download the avaiable OVU eServices2 application that gives you the ability to use voice-recognition to control your navigation system, music playlist, and more. The 2018 Optima comes standard with six speakers but if you need more, you can opt for the Harman/Kardon®3 QuantumLogic™3 premium surround sound with Clari-Fi™that has 360 watts and 10 speakers! Pair this with available Android Auto™4 or Apple CarPlay™5 and you’re fully prepared to rock n’ roll.

Are you ready to take the driver’s seat of the 2018 Kia Optima for sale near DeKalb, IL? Visit Rock River Block located at 224 North Alpine Road in Rockford, IL, and our friendly sales staff will set you up with a test drive today. Get ready for a ride you won’t forget, thanks to this sedan unlike any other!


Contact Information


Dealership Information

Testimonials

Carol Voigt
Carol Voigt
GOOGLE
10-12-2019
Full Star Full Star Full Star Empty Star Empty Star

"Bernie Krowczyk put together a great deal for our..."

Fordguy
DEALERRATER
10-4-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk put together a great deal for our daughter who lives 500 miles away. We drove the new car to her and brought her trade in back. We love Bernie. Gregg Decman, Lance Armstrong and Mike Schoenberg helped along the way.

"We are so grateful for Bernie's expertise in finding the..."

Fordgirl
DEALERRATER
10-3-2019
Full Star Full Star Full Star Full Star Full Star

We are so grateful for Bernie's expertise in finding the perfect vehicle for our daughter that was a great deal within her budget. She loves it and we keep coming back to buy our cars from Bernie. He's the best.

"Bernie and the team are always helpful, friendly, and..."

Leah B
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape!

"Bernie is Amazing"

RWMHawk
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block this is the guy!

Tammy Fuller
Tammy Fuller
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Full Star

They were friendly, and fast.

"Easiest Vehicle Purchase Ever"

hiwayman
DEALERRATER
9-19-2019
Full Star Full Star Full Star Full Star Full Star

Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was right. He was polite, courteous and offered none of the usual BS I've come to expect from dealerships. Mike in finance sealed the deal in no time again, making sure I was comfortable with all aspects of the deal, Truly a pleasure dealing with them both! Nice to walk out of a dealer knowing I was treated fairly and with respect.

"AWESOME"

steve beck
DEALERRATER
9-17-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department

Nikki Drake
Nikki Drake
GOOGLE
9-17-2019
Full Star Full Star Full Star Empty Star Empty Star

Great waiting area, comfortable and clean.Friendly and courteous staff...to patrons and each other. Service is decent.

"Exceptional dealership for buying a new vehicle. "

jstone Rkfd
DEALERRATER
9-16-2019
Full Star Full Star Full Star Full Star Full Star

Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal. Thanks to all of you for another pleasant buying experience. Jack and Raye Stone, Rockford

Maggie Williams
Maggie Williams
GOOGLE
9-12-2019
Full Star Full Star Full Star Full Star Full Star

Service department is AMAZING. So helpful. They seem to truly believe in customer service

steven Crowell
steven Crowell
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Empty Star
Steve Adams
Steve Adams
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Empty Star

"Our 2019 Mustang GT"

Mustang 2015
DEALERRATER
8-22-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk sold us our third Mustang. He is very knowledgeable and listens to what car we would like to have. He picked us up and took us to the dealership and back home again. He goes out of his way to make sure we are satisfied with our purchase. Mike Schoenberg did a fantastic job of explaining our financing on the Mustang. He was able to get us a low interest rate.

"Easy to work with"

2base
DEALERRATER
8-21-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was very good to work with, knew his cars but was not overbearing like so many car salesmen. Purchased a Fusion S with no pressure to upgrade to an SE or SEL.

Tanya Scott
Tanya Scott
GOOGLE
8-19-2019
Full Star Full Star Full Star Full Star Full Star

Professional, friendly team. Aleays take good care of me and my car. Appreciate how thorough and transparent they are. Love that they have a comfortable waiting room and shuttle service.

Nathan Holt
Nathan Holt
GOOGLE
8-16-2019
Full Star Full Star Full Star Full Star Full Star
Laura Obrien
Laura Obrien
GOOGLE
8-16-2019
Full Star Full Star Full Star Full Star Empty Star

Great people to work with

"Great customer service and prices!"

Shane
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Bernie is always so friendly and helpful! what's whatever questions I had, he would find the answer. Matthew deering and service is awesome as well as all the service staff.

"Experience purchasing our new Ford Edge ST."

j&mfordcar
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

It's hard to purchase a new vehicle. You wonder if this is the right thing to do and if you an afford it. The entire ordeal is stressful. However, all these doubts and frustrations were removed by the our current purchase from Bernie Krowczyk. His humor reduces the stress and his knowledge of the Ford product is unmatched. Gregg Decman was our finance man. He was excellent also. He conducted our deal with respect and courtesy. He explained our process step by step. Even though this is not our first purchase he took the time as we went through every detail and answered every question. Thank you. John and Mary Lynde

"Reliable and respectful"

Jones7469
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was an excellent person to work with. He is very respectful and keeps his word. This was the best experience by far we have had when buying a car. Normally we dread going into a dealership to buy a car. Not anymore. We will always come back to Mitch. On a scale of 1-10 to rate him, we give him a 20! You will never find a better sales person than Mitch. He is bar far the best in Rockford!

"Professional, fun atmosphere."

Bearded
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Great people, great service and lots of laughing. Even though my credit didn’t work out. I never once felt like I was judge. He tried all options and it just wasn’t the time yet, but you better believe I will be there again. the lad bad attitude of hey I just want to help you and enjoy doing it. Was excellent. I recommend them to everyone!

"The best experience I’ve ever had buying a new car!"

Nanny
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Mitch Edler was fantastic...I felt comfortable with him right from the start. I felt NO pressure and he was very friendly and positive. He did a great job of explaining the “bells and whistles “ ...more than once! He was sooo patient. His knowledge level was superb...he obviously knows these autos. I would highly recommend him to anyone!

Chip Messiner
Chip Messiner
GOOGLE
8-13-2019
Full Star Full Star Full Star Full Star Full Star

Great people, great service. I'll be back!

"Fastest car buying experience ever! "

Paigeb
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

This was my second time purchasing a vehicle through Mitch at Anderson Rock River Block and it was so easy and painless. We went into the dealership (with our 2 little ones) and he helped us order our vehicle. He let us know all of what to expect. We were out of the dealership within an hour. As soon as the vehicle arrived, I received a text from Mitch letting me know it had arrived. He had all the paperwork ready as soon as we arrived to pick it up. We had to fill out some other information and we were out the door again within an hour! Mitch has kept in touch making sure that everything is going well and has asked multiple times if we have any questions on our new vehicle. We will continue to purchase our vehicles with Mitch at Anderson Rock River Block.

"Fantastic, personalized customer service"

F150driver
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

We have been shopping around for a new Ford F150. We specifically came to the Rock River Block to see Mitch. He was able to get EXACTLY what we didn't know we were looking. We came looking for the bare minimum of trucks. He showed us a stunning show model, more than we thought we were in the market for. Mitch worked his magic and got us into the truck of my husband's dreams. We will be looking to trade in another car in the next year or so and guess who we will be visiting: Yep Mitch!

"AMAZING!!!!"

maria1#
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

Professional, honest, no games, clear detailed itemized pricing of the car and all fees associated with the purchase. Mitch Edler is a wonderful salesperson. Todd Berg is a wonderful manager. They made the process quick and easy. Mitch gave a detailed tutorial on the car. He answered all our questions and he made it clear that he would be available to us, in the future, if we had any other issues. In a few simple words... SIMPLY AMAZING. I would highly recommend both Mitch , Todd, and the dealership. F.Y.I. I contacted MANY dealerships in my car buying quest. Out of 9 dealerships I found a total of 2 who were willing to be honest and upfront on the costs. Rock River gave me the best service and price. If you're wondering.... I'm not a personal friend or family member of either person. I'm just a customer looking for the best price and service. Go with Mitch Edler, in sales, you wont be disappointed.

Tim Hintzsche
Tim Hintzsche
GOOGLE
8-5-2019
Full Star Full Star Full Star Full Star Full Star

Great service department I was in and out in with everything done.

austin scholten
austin scholten
GOOGLE
8-2-2019
Full Star Full Star Full Star Full Star Full Star
Foht Larry
Foht Larry
GOOGLE
7-21-2019
Full Star Full Star Full Star Empty Star Empty Star
Sandra L.
Sandra L.
YELP
7-12-2019
Full Star Full Star Full Star Empty Star Empty Star

Darrell had great customer service would have given a 5 but since my last visit in 2018 they had my phone number wrong which I had gave them to correct last time and he asked me for it today and when I called them to check if my car was ready they stated they had left me a message???? When I arrived to pick up my car the cashier guy 1st of all had no customer service or personality. I also told him my phone number was incorrect again gave him my number so I hope for my 3rd visit its corrected. Anytime I take me car for service I have always received a courtesy car wash and nothing that was my experience at Ford.

Marian Montana
Marian Montana
GOOGLE
7-10-2019
Full Star Full Star Full Star Full Star Full Star

Cooperative helpful to some extent

"Fantastic Customer Service!"

R. Lisa Matthews
DEALERRATER
7-5-2019
Full Star Full Star Full Star Full Star Full Star

There is a BIG difference between dealership services offered in Chicago vs. a non-city dealership. I have dual heating/AC, and one side of the car is stuck on heat, the other on AC. However, the car is still hot. The first time this happened, I told the dealership where I bought the car about my Narcolepsy and intolerance for heat which will make me sleepy behind the wheel and can they PLEASE squeeze me in? The best they offered me was an appointment 7+ days away. Fortunately, it fixed itself prior to the appointment date. Fast forward a year or so later, I'm in Rockford, it happens again, told them the same thing and that I can't drive back to the city in a hot car, what did they do? Squeeze me in and they are just as busy!! Go figure. Not to mention, offered me a car (repeatedly) while I wait for repairs, which isn't offered at my dealership. Never again will I purchase a car in the city. It is consistently my experience that you always get the hood version of customer service.

Lisa Matthews
Lisa Matthews
GOOGLE
7-5-2019
Full Star Full Star Full Star Full Star Full Star

There is a BIG difference between dealership services offered in Chicago vs. a non-city dealership. I have dual heating/AC, and one side of the car is stuck on heat, the other on AC. However, the car is still hot. The first time this happened, I told the dealership where I bought the car about my Narcolepsy and intolerance for heat which will make me sleepy behind the wheel and can they PLEASE squeeze me in? The best they offered me was an appointment 7+ days away. Fortunately, it fixed itself prior to the appointment date. Fast forward a year or so later, I'm in Rockford, it happens again, told them the same thing and that I can't drive back to the city in a hot car, what did they do? Squeeze me in and they are just as busy. Go figure. Not to mention, offered me a car (repeatedly) while I wait for repairs, which isn't offered at my dealership. Never again will I purchase a car in the city. It is consistently my experience that you always get the hood version of customer service.

Don M.
YELP
7-3-2019
Full Star Full Star Full Star Full Star Empty Star

We have been working with Brian Haselhorst and Don Murray for the repairs to our 2017 Ford Explorer. Parts have been on backorder for several weeks now and the dealership has provided us with a great loaner throughout this process. Their communication has been fantastic. Unfortunately Ford Motor Company has not been helpful throughout this process and this dealership is at the mercy of an uncaring company with a poor zone manager for FMC.

Ryan Kessler
Ryan Kessler
GOOGLE
6-28-2019
Full Star Full Star Full Star Full Star Full Star

Wow. Dwight was very pleasant, KEPT his word about a time frame (1.75 hours or less) (just over an hour and a half total), always friendly and got us the vehicle we needed. Very pleased with the whole process here. Would definitely be back for another vehicle or refer people here. Keep it up.

katia pena
katia pena
GOOGLE
6-27-2019
Full Star Full Star Full Star Full Star Full Star

Great place nice people

"Great people, communication & hardworking service department"

dcmoza
DEALERRATER
6-22-2019
Full Star Full Star Full Star Full Star Full Star

We have been working with Brian Haselhorst and Don Murray for the repairs to our vehicle. Parts have been on backorder for several weeks and they have provided us with a great loaner throughout this process. Great communication!

Read More
  • Features
  • Specs
  • Warranty

Features

Features

  • Comfort
  • Safety
  • Technology
  • Mechanical
  • Interior
  • Exterior

Comfort

Convenience Features

Power activated trunk/hatch sensor-activated
Cupholders front
Memorized settings 2 driver
Steering wheel tilt and telescopic
One-touch windows 2
Reading lights front
Multi-function remote illuminated entry
Cargo area light
Cruise control
Power steering
Retained accessory power
Multi-function remote panic alarm
Power windows lockout button
Courtesy lights door
Overhead console front
Steering wheel mounted controls audio
Memorized settings driver seat
Memorized settings side mirrors
Rearview mirror manual day/night
Push-button start
Vanity mirrors dual illuminating
Power outlet(s) 12V front and rear
Reading lights rear
Assist handle rear
Center console front console with armrest and storage
Steering wheel mounted controls cruise control
Steering wheel mounted controls phone
Storage front seatback
Assist handle front
Storage sunglasses holder
Storage door pockets
Multi-function remote proximity entry system
Cupholders rear
Steering wheel mounted controls voice control
Storage accessory hook
Multi-function remote trunk release

Comfort Features

Cargo area floor mat carpet
Floor mat material carpet
Shift knob trim leather
Center console trim simulated wood
Steering wheel trim leather
Door trim simulated wood
Cargo area floor mat
Armrests rear folding
Interior accents chrome
Armrests rear center with cupholders
Interior accents woodgrain
Floor mats rear
Floor mats front
Floor material carpet
Door sill trim scuff plate

Air Conditioning

Front air conditioning automatic climate control
Front air conditioning zones dual
Rear vents second row
Air filtration

Safety

Technology

Mechanical

Interior

Exterior

Specs

Warranty

Crash-Test Ratings

2018 Kia Optima 4 DR FWD

Overall
Full StarFull StarFull StarFull StarFull Star
Front Crash Overall
Full StarFull StarFull StarFull StarFull Star
Front Crash Driver
Full StarFull StarFull StarFull StarFull Star
Front Crash Passenger
Full StarFull StarFull StarFull StarEmpty Star
Side Crash Overall
Full StarFull StarFull StarFull StarFull Star
Side Barrier Overall
N/A
Side Barrier Driver
Full StarFull StarFull StarFull StarFull Star
Side Barrier Passenger
Full StarFull StarFull StarFull StarFull Star
Side Pole Driver
Full StarFull StarFull StarFull StarFull Star
Side Combined Front
N/A
Side Combined Rear
Full StarFull StarFull StarFull StarFull Star
Rollover
Full StarFull StarFull StarFull StarFull Star

Sales Hours

866-537-4034
Monday 9:00 am - 9:00 pm
Tuesday 9:00 am - 9:00 pm
Wednesday 9:00 am - 9:00 pm
Thursday 9:00 am - 9:00 pm
Friday 9:00 am - 9:00 pm
Saturday 9:00 am - 6:00 pm
Sunday Closed

Awards

Award
Customer Love Index Winner: Brand Under 26k (2018 Model)
- Strategic Vision

Award
Top Safety Pick+ - Midsize Cars (2018 Model)
- Insurance Institute for Highway Safety

Green Score

EPA Green Score ( California LEV-III SULEV30 ?
EPA and California-required standards. The names refer to tables of numerical limits for the various air pollutants allowed by the standards.
)

Fuel Type Gasoline
Air Pollution Score ?
The Air Pollution Score is based on the government emission standards for which the vehicle was certified to comply with and reflects vehicle tailpipe emissions that contribute to local and regional air pollution, creating problems such as haze, and health issues.
7
1
7
10
Greenhouse Gas Score ?
This score reflects fuel emissions of carbon dioxide (CO2) and other greenhouse gases.
6
1
6
10
Smartway ?
SmartWay is a designation earned by those vehicles that have combined Air Pollution and Greenhouse Gas Scores that place them in the top tier (approximately the top 20%) of environmental performers. SmartWay Elite is reserved for the best of the best.
N/A

EPA Green Score ( California LEV-III ULEV70 ?
EPA and California-required standards. The names refer to tables of numerical limits for the various air pollutants allowed by the standards.
)

Fuel Type Gasoline
Air Pollution Score ?
The Air Pollution Score is based on the government emission standards for which the vehicle was certified to comply with and reflects vehicle tailpipe emissions that contribute to local and regional air pollution, creating problems such as haze, and health issues.
5
1
5
10
Greenhouse Gas Score ?
This score reflects fuel emissions of carbon dioxide (CO2) and other greenhouse gases.
6
1
6
10
Smartway ?
SmartWay is a designation earned by those vehicles that have combined Air Pollution and Greenhouse Gas Scores that place them in the top tier (approximately the top 20%) of environmental performers. SmartWay Elite is reserved for the best of the best.
N/A

EPA Green Score ( Federal Tier 3 Bin 30 ?
EPA and California-required standards. The names refer to tables of numerical limits for the various air pollutants allowed by the standards.
)

Fuel Type Gasoline
Air Pollution Score ?
The Air Pollution Score is based on the government emission standards for which the vehicle was certified to comply with and reflects vehicle tailpipe emissions that contribute to local and regional air pollution, creating problems such as haze, and health issues.
7
1
7
10
Greenhouse Gas Score ?
This score reflects fuel emissions of carbon dioxide (CO2) and other greenhouse gases.
6
1
6
10
Smartway ?
SmartWay is a designation earned by those vehicles that have combined Air Pollution and Greenhouse Gas Scores that place them in the top tier (approximately the top 20%) of environmental performers. SmartWay Elite is reserved for the best of the best.
N/A

EPA Green Score ( Federal Tier 3 Bin 70 ?
EPA and California-required standards. The names refer to tables of numerical limits for the various air pollutants allowed by the standards.
)

Fuel Type Gasoline
Air Pollution Score ?
The Air Pollution Score is based on the government emission standards for which the vehicle was certified to comply with and reflects vehicle tailpipe emissions that contribute to local and regional air pollution, creating problems such as haze, and health issues.
5
1
5
10
Greenhouse Gas Score ?
This score reflects fuel emissions of carbon dioxide (CO2) and other greenhouse gases.
6
1
6
10
Smartway ?
SmartWay is a designation earned by those vehicles that have combined Air Pollution and Greenhouse Gas Scores that place them in the top tier (approximately the top 20%) of environmental performers. SmartWay Elite is reserved for the best of the best.
N/A

Available Incentives

Call us for current finance incentives!

Special Offers

Call us for current offers!

Current Inventory

There are currently no New 2018 Kia Optima EX 4dr Sedan in inventory

Disclaimer

1.EPA fuel economy estimates. Actual mileage will vary with options, driving conditions, driving habits, and your vehicle’s condition.

2. Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident, severe personal injury, and death. The driver’s primary responsibility is in the safe and legal operation of a vehicle, and use of any handheld devices, other equipment, or vehicle systems which take the driver’s eyes, attention and focus away from the safe operation of a vehicle or which are not permissible by law should never be used during operation of the vehicle.

No subscription fee for UVO. No charge for the UVO app. App uses your smartphone cellular data service. Normal cellular service rates will apply.

3. Harman/Kardon®, Clari-Fi™ and QuantumLogic™ are registered trademarks of Harman International Industries, Incorporated.

4. Android™ , Android Auto™, GLS™, and Google Maps™ are trademarks of Google Inc.

5. Apple CarPlay™, iPhone®, and Siri® are registered trademarks of Apple Inc.