Welcome to the Rock River Block website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Ford, Kia or Mitsubishi car, truck, or SUV you will find it here. We have helped many customers in or near Rockford, Beloit, Belvidere, Durand, Sycamore, Delavan, Huntley, Janesville , McHenry, Elgin , Schaumburg, Machesney Park, Loves Park, Roscoe and Rockton find the Ford, Kia or Mitsubishi of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Rock River Block has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Illinois Ford, Kia and Mitsubishi dealer, we have a huge selection of new and used vehicles from which to choose. Rock River Block online and offline customers enjoy vehicle specials every day. We offer Ford, Kia and Mitsubishi service & parts, an online inventory, and outstanding financing options, making Rock River Block a preferred dealer serving Rockford, Beloit, Belvidere, Durand, Sycamore, Delavan, Huntley, Janesville , McHenry, Elgin , Schaumburg, Machesney Park, Loves Park, Roscoe and Rockton area Ford, Kia and Mitsubishi buyers. Ready to set up a test drive? Visit our Beloit area Ford, Kia, Mitsubishi dealership in Rockford, IL today!

Testimonials Read More

Mike Reinders
Mike Reinders
GOOGLE
6-27-2020
Full Star Full Star Full Star Full Star Empty Star

Quick service

Robert Humphries
Robert Humphries
GOOGLE
6-26-2020
Full Star Full Star Full Star Full Star Empty Star

Great job

Alexandra Lara
Alexandra Lara
GOOGLE
6-16-2020
Full Star Full Star Full Star Full Star Full Star

I was welcomed and everybody was very nice. I was able to be shuttled home and the driver Emily was also very nice!

"Bernie is the most reliable and diligent salesman out..."

Lauren
DEALERRATER
6-11-2020
Full Star Full Star Full Star Full Star Full Star

Bernie is the most reliable and diligent salesman out there. He worked so hard to get my dream car. Usni, Gregg, and Todd were, as well as Bernie, great service with purchasing my brand new Kia Forte. I love everything about it, I couldn't ask for anything better.

Andrea Hudson
Andrea Hudson
GOOGLE
6-9-2020
Full Star Full Star Full Star Full Star Full Star

Paul L is absolutely amazing! I bought my truck from him and he was so honest and helpful that I went back to get my daughter a vehicle from him. If you are in the market for a new or used vehicle I definitely recommend him. All of the staff at Rock River Ford are very...View More

"Dream 16th Birthday Surprise--Bernie and His Team Did It!"

Sher
DEALERRATER
6-3-2020
Full Star Full Star Full Star Full Star Full Star

I can ALWAYS count on Bernie and his team--this is the 14th car we have purchased from Bernie, and 2nd Sweet 16 birthday surprise...first our son, and now for our daughter. She was very sad because her birthday was during the quarantine...and when the DMV finally opened, we...View More

Tyler
Tyler
GOOGLE
5-30-2020
Full Star Full Star Full Star Empty Star Empty Star

"Simply the Best"

colprest
DEALERRATER
5-26-2020
Full Star Full Star Full Star Full Star Full Star

Bernie continues to exceed all expectations. He gave his 100% at every step of the process and made the experience as seamless as possible. If you're in the market for a new vehicle, I cannot recommend Bernie enough -- he is simply the best!

Julie Weis
Julie Weis
GOOGLE
5-19-2020
Full Star Full Star Full Star Empty Star Empty Star

"Another great experience with the Rock River Block Team...."

Faithful4
DEALERRATER
5-17-2020
Full Star Full Star Full Star Full Star Full Star

Another great experience with the Rock River Block Team. Bernie and Mike are very dependable salesmen. They were able to make the car buying experience as normal as any other even with all the virus regulations.

"Excellent service from Bernie, Paul and Greg. Bernie..."

Kay.forsen
DEALERRATER
4-25-2020
Full Star Full Star Full Star Full Star Full Star

Excellent service from Bernie, Paul and Greg. Bernie helped me with finding a car. Paul helped me when car arrived and Greg was the finance person. They were all so helpful and I will go nowhere else to buy a car when you have these people working with you.

Andrea Scruggs
Andrea Scruggs
GOOGLE
4-24-2020
Full Star Full Star Full Star Full Star Full Star

Lori in the service center is the best! She made getting my car repaired painless!

Amber Schnepper
Amber Schnepper
GOOGLE
4-19-2020
Full Star Full Star Full Star Full Star Full Star
Luis Pedraza
Luis Pedraza
GOOGLE
3-17-2020
Full Star Full Star Full Star Full Star Full Star
Christine Laube
Christine Laube
GOOGLE
3-11-2020
Full Star Full Star Full Star Full Star Full Star
Mohamad Marrar
Mohamad Marrar
GOOGLE
3-9-2020
Full Star Full Star Full Star Full Star Full Star

Great service...Jeanne is awesome

pj mckee
pj mckee
GOOGLE
3-7-2020
Full Star Full Star Full Star Full Star Full Star
BUZZ & INIS B.
BUZZ & INIS B.
GOOGLE
3-6-2020
Full Star Full Star Full Star Full Star Full Star
Colleen Rynski
Colleen Rynski
GOOGLE
3-6-2020
Full Star Full Star Full Star Full Star Full Star
Tracy Renfro
Tracy Renfro
GOOGLE
3-5-2020
Full Star Full Star Full Star Full Star Full Star
Kelly MC
Kelly MC
GOOGLE
3-1-2020
Full Star Full Star Full Star Full Star Full Star

I needed multiple parts for my Ford, and Greg (in the parts' dept) handled my phone order in less than 10 minutes. He was very knowledgeable about confirming the exact part numbers I needed, and verifying the parts to match my vehicle. The parts were delivered faster than...View More

Dave Hackman
Dave Hackman
GOOGLE
2-22-2020
Full Star Full Star Full Star Full Star Full Star

"Third time was the charm. The vehicle was here just as..."

Chicago Grandma
DEALERRATER
2-15-2020
Full Star Full Star Full Star Full Star Full Star

Third time was the charm. The vehicle was here just as promised. Great service, and Harvey Kellar was friendly, solicitous, and thorough throughout the purchasing experience. Luke did a great job in finance, and the detailing crew had the car ready and waiting when we...View More

Kenneth Rine
Kenneth Rine
GOOGLE
2-13-2020
Full Star Full Star Full Star Full Star Full Star

The sales person who helped me was amazing. I think he's name is Harvey thank you for all your help and time

"Felt comfortable with Darrell"

ByronDave
DEALERRATER
2-8-2020
Full Star Full Star Full Star Full Star Full Star

I had occasion recently to bring my 2011 Edge into Rock River Ford for service. I needed the Radiator flushed. I know that the Edge with the 3.5 Duratec Engine calls for a particular Coolant. I asked Darrell about that. He said (Just a minute Dave,Lets talk to parts) He got...View More

Gigi Loves you
Gigi Loves you
GOOGLE
1-25-2020
Full Star Full Star Full Star Full Star Full Star
DJ Morgan II
DJ Morgan II
GOOGLE
1-20-2020
Full Star Full Star Full Star Full Star Empty Star
Sanas and johnnys Wig
Sanas and johnnys Wig
GOOGLE
1-19-2020
Full Star Full Star Full Star Full Star Empty Star

"Justin went above and beyond in solving problems and..."

Atlady54
DEALERRATER
1-16-2020
Full Star Full Star Full Star Full Star Full Star

Justin went above and beyond in solving problems and getting repairs done for me. He has the patience of Job and was so very understanding.

harry georgalis
harry georgalis
GOOGLE
1-9-2020
Full Star Full Star Full Star Full Star Empty Star

Nice folks friendly service desk

Kelly Morris
Kelly Morris
GOOGLE
12-29-2019
Full Star Full Star Full Star Full Star Full Star
Alejandro Hernandez
Alejandro Hernandez
GOOGLE
12-29-2019
Full Star Full Star Full Star Full Star Empty Star
Sunday Pendley
Sunday Pendley
GOOGLE
12-24-2019
Full Star Full Star Full Star Empty Star Empty Star

"Good deal on our certified pre-owned Forte."

miller
DEALERRATER
12-21-2019
Full Star Full Star Full Star Full Star Full Star

Johnny, Maurice, and Doug were great to deal with and really helpful. The people at Rock River Kia were easy to deal with. We were really close to what we were looking to spend on a new vehicle. Thanks.

Vanessa Wilson
Vanessa Wilson
GOOGLE
12-19-2019
Full Star Full Star Full Star Empty Star Empty Star
Bryan Evers
Bryan Evers
GOOGLE
12-14-2019
Full Star Full Star Full Star Full Star Full Star
Byron Pack
Byron Pack
GOOGLE
12-13-2019
Full Star Full Star Full Star Full Star Full Star

Our Location

Rock River Block
224 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Sales Hours

KIA Sales Hours

Mitsubishi Sales Hours

Service Hours

Parts Hours

Body Shop Hours

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Meet Our Management Staff

General Sales Manager Jason  Brown
X
Jason Brown
General Sales Manager
Jason Brown
Used Car Manager Sean Hess
X
We buy cars! If you have a vehicle to sell please call Sean at 815-229-0510
Used Car Manager
Sean Hess
Ford & Mitsubishi Service Mgr Don Murray
X
815-229-0510
Don Murray
Ford & Mitsubishi Service Mgr
Don Murray
Kia Service Manager Mark Armato
X
815-229-0510
Mark Amato
Kia Service Manager
Mark Armato

Meet Our Internet Staff

Internet Manager Amanda Gore
X
Amanda Gore
Internet Manager
Amanda Gore
Internet Manager Melissa Hintz
X
Melissa Hintz
Internet Manager
Melissa Hintz

Meet Our Sales Staff

Sales Manager - Habla Espanol Cesar  Tapia
X
Cesar Tapia
Se Habla Espanol. Team Latino member
Sales Manager - Habla Espanol
Cesar Tapia
Ford Sales Manager David Kauchak
X
David Kauchak
Ford Sales Manager
David Kauchak
Sales Team Harvey   Keller
X
Harvey Keller
Sales Team
Harvey Keller
Sales Team  Bernie   Krowczyk
X
Bernie Krowczyk
Voted Best Auto Salesperson in the Rock River Valley THREE times - 2016, 2017 and 2018!
Sales Team
Bernie Krowczyk
Sales Team Paul  Lepien
X
Paul Lepien
Sales Team
Paul Lepien
Sales Team Joseph  De Riggi
X
Joseph De Riggi
Sales Team
Joseph De Riggi
Sales Team Mitch Edler
X
Mitch
Sales Team
Mitch Edler
Sales Team Myschelle Kober
X
Myschelle Kober
Sales Team
Myschelle Kober

Meet Our KIA Sales Staff

Kia Sales Manager Todd Berg
X
Todd Berg
Kia Sales Manager
Todd Berg
Kia Sales Manager Doug Sides
X
Doug Sides
Kia Sales Manager
Doug Sides
Sales Team Maurice Williams
X
Maurice Williams
Sales Team
Maurice Williams
Sales Team A'lisa Barron
X
A'lisa Barron
Sales Team
A'lisa Barron
Sales Team Usni
X
Usni
Speaks Albanian, Bosnian and Bulgarian
Sales Team
Usni "Mike" Asanoski

Meet Our Mitsubishi Sales Staff

Sales Team - Habla Espanol Carlos Labrado
X
Carlos Labrado
Habla Espanol. Member of Team Latino
Sales Team - Habla Espanol
Carlos Labrado
Sales Manager Bill Palmeri
X
Bill Palmeri
Sales Manager
Bill Palmeri
Sales Team Dwight Pearson
X
Dwight Pearson
Sales Team
Dwight Pearson

Meet Our Top of the Block Staff

Sales Manager Bill Palmeri
X
Bill Palmeri
Sales Manager
Bill Palmeri
Sales Team Dwight Pearson
X
Dwight Pearson
Sales Team
Dwight Pearson
Sales Team - Habla Espanol Carlos Labrado
X
Carlos Labrado
Habla Espanol. Member of Team Latino
Sales Team - Habla Espanol
Carlos Labrado

Meet Our Finance Staff

Finance Director Gregg Decman
X
Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
X
Mike Schoenberg
Business Manager
Mike Schoenberg

Meet Our Body Shop Staff

Anderson Body Shop Manager Karl Canavesi
X
The Anderson Body Shop & Collision Center serves all of our Anderson dealerships and is located at the Rock River Block on the corner of E. State and Alpine. To schedule an appointment please call 815-229-0510 or click on the Body Shop tab on this website.
Anderson Body Shop Manager
Karl Canavesi
Assistant Manager Kevin Pitterle
X
815-226-2702
Assistant Manager
Kevin Pitterle
Kelly Morrison
X
815-226-2702
Kelly Morrison

Meet Our Service Staff

Ford & Mitsubishi Service Mgr Don Murray
X
815-229-0510
Don Murray
Ford & Mitsubishi Service Mgr
Don Murray
Service Advisor Matthew Deering
X
Matthew can assist with your Ford or Mitsubishi service needs
815-229-0510
Matthew Deering
Service Advisor
Matthew Deering
Service Advisor Tina Sparks
X
Tina can assist with your Ford or Mitsubishi service needs
815-229-0510
Tina Sparks
Service Advisor
Tina Sparks
Service Advisor  Jeanne Lundquist
X
Jeanne can assist with your Ford or Mitsubishi service needs
815-229-0510
Jeanne Lundquist
Service Advisor
Jeanne Lundquist
Service Advisor Lori Gaddo
X
Lori can assist with your Ford or Mitsubishi service needs
815-229-0510
Lori Gaddo
Service Advisor
Lori Gaddo
Service Advisor Kyle Hedrick
X
Kyle can assist with your Ford or Mitsubishi service needs
815-229-0510
Kyle Hedrick
Service Advisor
Kyle Hedrick

Meet Our Kia Service Staff

Kia Service Manager Mark Armato
X
815-229-0510
Mark Amato
Kia Service Manager
Mark Armato
Kia Service Advisor Justin Johnson
X
815-229-0510
Justin Johnson
Kia Service Advisor
Justin Johnson

Contact Information