Rock River Block
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Welcome to the Rock River Block website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Ford, Kia or Mitsubishi car, truck, or SUV you will find it here. We have helped many customers in or near Rockford, Beloit, Belvidere, Durand, Sycamore, Delavan, Huntley, Janesville , McHenry, Elgin , Schaumburg, Machesney Park, Loves Park, Roscoe and Rockton find the Ford, Kia or Mitsubishi of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Rock River Block has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Illinois Ford, Kia and Mitsubishi dealer, we have a huge selection of new and used vehicles from which to choose. Rock River Block online and offline customers enjoy vehicle specials every day. We offer Ford, Kia and Mitsubishi service & parts, an online inventory, and outstanding financing options, making Rock River Block a preferred dealer serving Rockford, Beloit, Belvidere, Durand, Sycamore, Delavan, Huntley, Janesville , McHenry, Elgin , Schaumburg, Machesney Park, Loves Park, Roscoe and Rockton area Ford, Kia and Mitsubishi buyers. Ready to set up a test drive? Visit our Beloit area Ford, Kia, Mitsubishi dealership in Rockford, IL today!

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Testimonials Read More

Ryan Cross
Ryan Cross
GOOGLE
11-17-2019
Full Star Full Star Full Star Full Star Full Star
Monique Turner
Monique Turner
GOOGLE
11-8-2019
Full Star Full Star Full Star Full Star Full Star

Very pleased efficient

Ashley Webley
Ashley Webley
GOOGLE
11-6-2019
Full Star Full Star Full Star Full Star Full Star
Sue Tyler
Sue Tyler
GOOGLE
11-2-2019
Full Star Full Star Full Star Full Star Empty Star

"Polite and professional!"

cdoug
DEALERRATER
10-24-2019
Full Star Full Star Full Star Full Star Full Star

I purchased my first car from Rock River Ford a few weeks ago, and had a wonderful car buying experience. Everyone who I interacted with through the entire process was extremely polite and professional. I felt welcomed right away, and never felt pressured or forced to make...View More

"Personable!"

Dkafka24
DEALERRATER
10-23-2019
Full Star Full Star Full Star Full Star Full Star

All of the employees that I encountered and worked with had great personalities and were very personable to work with. They were all so helpful and made my buying experience so smooth! Highly recommend!

James Ellis
James Ellis
GOOGLE
10-17-2019
Full Star Full Star Full Star Full Star Empty Star

Good place for you to get a car

somebody else
somebody else
GOOGLE
10-15-2019
Full Star Full Star Full Star Full Star Empty Star
Carol Voigt
Carol Voigt
GOOGLE
10-12-2019
Full Star Full Star Full Star Empty Star Empty Star
JR Rounding
JR Rounding
GOOGLE
10-8-2019
Full Star Full Star Full Star Full Star Full Star

They will take good care of you here.

"Bernie Krowczyk put together a great deal for our..."

Fordguy
DEALERRATER
10-4-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk put together a great deal for our daughter who lives 500 miles away. We drove the new car to her and brought her trade in back. We love Bernie. Gregg Decman, Lance Armstrong and Mike Schoenberg helped along the way.

"We are so grateful for Bernie's expertise in finding the..."

Fordgirl
DEALERRATER
10-3-2019
Full Star Full Star Full Star Full Star Full Star

We are so grateful for Bernie's expertise in finding the perfect vehicle for our daughter that was a great deal within her budget. She loves it and we keep coming back to buy our cars from Bernie. He's the best.

"Bernie and the team are always helpful, friendly, and..."

Leah B
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape!

"Bernie is Amazing"

RWMHawk
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block...View More

Tammy Fuller
Tammy Fuller
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Full Star

They were friendly, and fast.

"Easiest Vehicle Purchase Ever"

hiwayman
DEALERRATER
9-19-2019
Full Star Full Star Full Star Full Star Full Star

Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was...View More

"AWESOME"

steve beck
DEALERRATER
9-17-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department

Nikki Drake
Nikki Drake
GOOGLE
9-17-2019
Full Star Full Star Full Star Empty Star Empty Star

Great waiting area, comfortable and clean.Friendly and courteous staff...to patrons and each other. Service is decent.

"Exceptional dealership for buying a new vehicle. "

jstone Rkfd
DEALERRATER
9-16-2019
Full Star Full Star Full Star Full Star Full Star

Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal....View More

Maggie Williams
Maggie Williams
GOOGLE
9-12-2019
Full Star Full Star Full Star Full Star Full Star

Service department is AMAZING. So helpful. They seem to truly believe in customer service

steven Crowell
steven Crowell
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Empty Star
Steve Adams
Steve Adams
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Empty Star

"Our 2019 Mustang GT"

Mustang 2015
DEALERRATER
8-22-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk sold us our third Mustang. He is very knowledgeable and listens to what car we would like to have. He picked us up and took us to the dealership and back home again. He goes out of his way to make sure we are satisfied with our purchase. Mike Schoenberg did...View More

"Easy to work with"

2base
DEALERRATER
8-21-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was very good to work with, knew his cars but was not overbearing like so many car salesmen. Purchased a Fusion S with no pressure to upgrade to an SE or SEL.

Tanya Scott
Tanya Scott
GOOGLE
8-19-2019
Full Star Full Star Full Star Full Star Full Star

Professional, friendly team. Aleays take good care of me and my car. Appreciate how thorough and transparent they are. Love that they have a comfortable waiting room and shuttle service.

Nathan Holt
Nathan Holt
GOOGLE
8-16-2019
Full Star Full Star Full Star Full Star Full Star
Laura Obrien
Laura Obrien
GOOGLE
8-16-2019
Full Star Full Star Full Star Full Star Empty Star

Great people to work with

"Great customer service and prices!"

Shane
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Bernie is always so friendly and helpful! what's whatever questions I had, he would find the answer. Matthew deering and service is awesome as well as all the service staff.

"Experience purchasing our new Ford Edge ST."

j&mfordcar
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

It's hard to purchase a new vehicle. You wonder if this is the right thing to do and if you an afford it. The entire ordeal is stressful. However, all these doubts and frustrations were removed by the our current purchase from Bernie Krowczyk. His humor reduces the stress...View More

"Reliable and respectful"

Jones7469
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was an excellent person to work with. He is very respectful and keeps his word. This was the best experience by far we have had when buying a car. Normally we dread going into a dealership to buy a car. Not anymore. We will always come back to Mitch. On a scale of...View More

"Professional, fun atmosphere."

Bearded
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Great people, great service and lots of laughing. Even though my credit didn’t work out. I never once felt like I was judge. He tried all options and it just wasn’t the time yet, but you better believe I will be there again. the lad bad attitude of hey I just want to...View More

"The best experience I’ve ever had buying a new car!"

Nanny
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Mitch Edler was fantastic...I felt comfortable with him right from the start. I felt NO pressure and he was very friendly and positive. He did a great job of explaining the “bells and whistles “ ...more than once! He was sooo patient. His knowledge level was superb...he...View More

Chip Messiner
Chip Messiner
GOOGLE
8-13-2019
Full Star Full Star Full Star Full Star Full Star

Great people, great service. I'll be back!

"Fastest car buying experience ever! "

Paigeb
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

This was my second time purchasing a vehicle through Mitch at Anderson Rock River Block and it was so easy and painless. We went into the dealership (with our 2 little ones) and he helped us order our vehicle. He let us know all of what to expect. We were out of the...View More

"Fantastic, personalized customer service"

F150driver
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

We have been shopping around for a new Ford F150. We specifically came to the Rock River Block to see Mitch. He was able to get EXACTLY what we didn't know we were looking. We came looking for the bare minimum of trucks. He showed us a stunning show model, more than we...View More

"AMAZING!!!!"

maria1#
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

Professional, honest, no games, clear detailed itemized pricing of the car and all fees associated with the purchase. Mitch Edler is a wonderful salesperson. Todd Berg is a wonderful manager. They made the process quick and easy. Mitch gave a detailed tutorial on the car....View More

Our Location

Rock River Block
224 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Sales Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed

Top of the Block Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed

KIA Sales Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed

Service Hours

Monday7:30 am - 6:00 pm
Tuesday7:30 am - 6:00 pm
Wednesday7:30 am - 6:00 pm
Thursday7:30 am - 6:00 pm
Friday7:30 am - 6:00 pm
Saturday8:00 am - 12:00 pm
SundayClosed

Parts Hours

Monday8:00 am - 5:00 pm
Tuesday8:00 am - 5:00 pm
Wednesday8:00 am - 5:00 pm
Thursday8:00 am - 5:00 pm
Friday8:00 am - 5:00 pm
Saturday8:00 am - 12:00 pm
SundayClosed

Finance Staff Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed

Body Shop Hours

Monday7:30 am - 5:00 pm
Tuesday7:30 am - 5:00 pm
Wednesday7:30 am - 5:00 pm
Thursday7:30 am - 5:00 pm
Friday7:30 am - 5:00 pm
SaturdayClosed
SundayClosed

Detail Hours

Monday7:00 am - 5:30 pm
Tuesday7:00 am - 5:30 pm
Wednesday7:00 am - 5:30 pm
Thursday7:00 am - 5:30 pm
Friday7:00 am - 5:30 pm
Saturday10:00 am - 2:00 pm
SundayClosed

Office Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed
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Meet Our Sales Staff

General Sales Manager Jason  Brown
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Jason Brown
General Sales Manager
Jason Brown
Sales Manager Lance Armstrong
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Lance Armstrong
Sales Manager
Lance Armstrong
Used Car Manager Sean Hess
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We buy cars! If you have a vehicle to sell please call Sean at 815-229-0510
Used Car Manager
Sean Hess
Commercial & Fleet Manager Nick   Stivers
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Nick is your contact for fleet, commercial and municipal sales and leases. He also handles heavy duty trucks. You can reach Nick at 815-229-0510
Commercial & Fleet Manager
Nick Stivers
Internet Mgr, Habla Espanol Johnny Baeza
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Se Habla Espanol. Team Latino. Johnny Baeza
Internet Mgr, Habla Espanol
Johnny Baeza
Internet Manager Amanda Gore
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Amanda Gore
Internet Manager
Amanda Gore
Internet Manager Melissa Hintz
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Melissa Hintz
Internet Manager
Melissa Hintz
Sales Team Harvey   Keller
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Harvey Keller
Sales Team
Harvey Keller
Sales Team  Bernie   Krowczyk
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Bernie Krowczyk
Voted Best Auto Salesperson in the Rock River Valley THREE times - 2016, 2017 and 2018!
Sales Team
Bernie Krowczyk
Sales Team Paul  Lepien
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Paul Lepien
Sales Team
Paul Lepien
Sales Team Joseph  De Riggi
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Joseph De Riggi
Sales Team
Joseph De Riggi
Sales Team Mitch Edler
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Mitch
Sales Team
Mitch Edler
Sales Team Ernest Ries
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Ernest Ries
Sales Team
Ernest Ries
Sales Team Jason  Saenz
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Jason Saenz
Sales Team
Jason Saenz
Sales Team Myschelle Kober
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Myschelle Kober
Sales Team
Myschelle Kober

Meet Our Top of the Block Staff

Sales Manager Bill Palmeri
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Bill Palmeri
Sales Manager
Bill Palmeri
Sales Manager - Habla Espanol Cesar  Tapia
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Cesar Tapia
Se Habla Espanol. Team Latino member
Sales Manager - Habla Espanol
Cesar Tapia
Sales Team Dwight Pearson
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Dwight Pearson
Sales Team
Dwight Pearson
Sales Team - Habla Espanol Carlos Labrado
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Carlos Labrado
Habla Espanol. Member of Team Latino
Sales Team - Habla Espanol
Carlos Labrado
Mitsubishi Sales Manager Marty Melander
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Marty Melander
Mitsubishi Sales Manager
Marty Melander
Sales Team Chris Wilkinson
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Chris Wilkinson
Sales Team
Chris Wilkinson
Sales Team - Habla Espanol Jose Marquetti
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Jose Marquetti
Sales Team - Habla Espanol
Jose Marquetti

Meet Our KIA Sales Staff

Sales Manager Doug Sides
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Doug Sides
Sales Manager
Doug Sides
Sales Manager Todd Berg
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Todd Berg
Sales Manager
Todd Berg
Sales Team Maurice Williams
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Maurice Williams
Sales Team
Maurice Williams
Sales Team Jim Boyle
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Jim Boyle
Sales Team
Jim Boyle
Sales Team A'lisa Barron
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A'lisa Barron
Sales Team
A'lisa Barron
Sales Team Usni
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Usni
Speaks Albanian, Bosnian and Bulgarian
Sales Team
Usni "Mike" Asanoski

Meet Our Finance Staff Staff

Finance Director Gregg Decman
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Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
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Mike Schoenberg
Business Manager
Mike Schoenberg
Business Manager Luke Nelson
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Luke Nelson
Business Manager
Luke Nelson

Meet Our Office Staff

Receptionist Nora Jaime
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Receptionist
Nora Jaime
Billing Melissa Smith
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Billing
Melissa Smith

Meet Our Service Staff

Service Manager Don Murray
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Don Murray
Service Manager
Don Murray
Ford Service Advisor Matthew Deering
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Matthew can assist with your Ford or Mitsubishi service needs
Matthew Deering
Ford Service Advisor
Matthew Deering
Ford Service Advisor Tina Sparks
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Tina can assist with your Ford or Mitsubishi service needs
Tina Sparks
Ford Service Advisor
Tina Sparks
Ford Service Advisor  Jeanne Lundquist
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Jeanne can assist with your Ford or Mitsubishi service needs
Jeanne Lundquist
Ford Service Advisor
Jeanne Lundquist
Ford Service Advisor Heather Dockins
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Heather Dockins
Ford Service Advisor
Heather Dockins
Ford Service Advisor Lori Gaddo
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Lori Gaddo
Ford Service Advisor
Lori Gaddo
Ford Service Advisor Darrell McLaughlin
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Darrell McLaughlin
Ford Service Advisor
Darrell McLaughlin
Kia Service Manager Mark Armato
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Mark Amato
Kia Service Manager
Mark Armato
Kia Service Advisor Justin Johnson
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Justin Johnson
Kia Service Advisor
Justin Johnson
Kia Service Advisor Mark Piippo
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Kia Service Advisor
Mark Piippo

Meet Our Body Shop Staff

Anderson Body Shop Manager Karl Canavesi
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The Anderson Body Shop & Collision Center serves all of our Anderson dealerships and is located at the Rock River Block on the corner of E. State and Alpine. To schedule an appointment please call 815-229-0510 or click on the Body Shop tab on this website.
Anderson Body Shop Manager
Karl Canavesi

Contact Information